{"product_id":"alias-frame-52-soft-outdoor-408_o","title":"Frame 52 Soft Outdoor","description":"\u003ch2\u003eDesign Philosophy\u003c\/h2\u003e\n\u003cp\u003eFrame 52 Soft Outdoor is an outdoor chair born from a collaboration between world-renowned industrial designer Alberto Meda and Italian premium furniture brand Alias. By adding a soft seating experience to a minimalist frame that retains only structural essence, it delivers elegant comfort in outdoor spaces comparable to indoor environments. The harmonious balance of unadorned lines and surfaces faithfully embodies Alias's design philosophy of 'function is beauty' that the brand has pursued for decades.\u003c\/p\u003e\n\n\u003ch2\u003eMaterials and Finishing\u003c\/h2\u003e\n\u003cp\u003eThe frame employs Alias's core competency in lightweight aluminum extrusion technology, simultaneously achieving superior structural rigidity and remarkable lightness. Optimized for outdoor environments with specialized powder coating that provides exceptional weather resistance against ultraviolet rays, moisture, and salt, the 'Soft' seat section features high-durability fabric suitable for outdoor use, maintaining its form and texture even with extended use. The precision joints and smooth surface finishing imbued with Italian craftsmanship reveal the quality difference the closer you look.\u003c\/p\u003e\n\n\u003ch2\u003eSpace Utilization\u003c\/h2\u003e\n\u003cp\u003eCreates an atmosphere of refined elegance in diverse outdoor spaces such as terraces, poolsides, rooftops, and private gardens. Thanks to its restrained silhouette, it harmonizes naturally with modern architecture as well as spaces where natural materials stand out, and is widely adopted in exterior projects of high-end hotels and resorts. Its light weight facilitates easy repositioning, allowing flexible space configuration according to seasons and circumstances.\u003c\/p\u003e\n\n\u003ch2\u003eAlberto Meda — Engineer and Designer\u003c\/h2\u003e\n\u003cp\u003eAlberto Meda is a representative Italian industrial designer who possesses both mechanical engineering thinking and aesthetic sensitivity. He has demonstrated exceptional capability in deeply understanding the physical properties of materials and converting them into design language, and the Frame series showcases his design that maximizes the structural potential of aluminum. Meda's works are permanently housed in major design museums worldwide, and this chair embodying his philosophy is simply\u003c\/p\u003e","brand":"Alias","offers":[{"title":"Default Title","offer_id":51802967441624,"sku":"Alias : Default Title","price":99999999.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6655\/4584\/files\/alias_preview_frame_soft_408_0.jpg?v=1781011806","url":"https:\/\/trdst.co\/products\/alias-frame-52-soft-outdoor-408_o","provider":"TRDST GLOBAL","version":"1.0","type":"link"}