{"product_id":"alias-highframe-40-416","title":"Highframe 40","description":"\u003ch2\u003eDesign Philosophy\u003c\/h2\u003e\n\u003cp\u003eHighframe 40 is a masterpiece born from the collaboration between Alias, an Italian design furniture brand, and Alberto Meda, a world-renowned industrial designer. Within a minimalist formal language that retains only structural essence, it simultaneously embodies ergonomic comfort and visual lightness. This chair, completed through the beauty of materials themselves and the precision of engineering while excluding unnecessary ornamentation, most purely implements Alias's philosophy of 'the fusion of technology and aesthetics' that the brand has pursued.\u003c\/p\u003e\n\n\u003ch2\u003eMaterials and Finishes\u003c\/h2\u003e\n\u003cp\u003eThe frame is manufactured using Alias's core competency in aluminum extrusion and die-casting technology, simultaneously realizing remarkable lightweight properties and robust durability. The seat and backrest employ elastic mesh material that evenly distributes body pressure while ensuring breathability, providing a comfortable environment even during extended sitting. The aluminum surface undergoes precise polishing and anodizing treatment, featuring refined luster and excellent corrosion resistance.\u003c\/p\u003e\n\n\u003ch2\u003eStructure and Function\u003c\/h2\u003e\n\u003cp\u003eHighframe 40 adopts a high backrest design that stably supports the entire upper body while maintaining a visually transparent and lightweight impression. Alberto Meda's distinctive engineering approach achieves maximum structural efficiency with minimal components, and the precise design of each joint imparts integrated elasticity throughout the chair. Whether in dining spaces, studies, or conference rooms, it demonstrates a presence that elevates the sophistication of any environment.\u003c\/p\u003e\n\n\u003ch2\u003eBrand Heritage\u003c\/h2\u003e\n\u003cp\u003eFounded in 1984, Alias is a brand that has continuously explored the possibilities of industrial materials centered on aluminum and steel, opening new horizons in Italian design furniture. Through collaborations with world-class designers such as Alberto Meda and Jasper Morrison, it has produced numerous iconic works permanently housed in major museums including MoMA. Highframe 40 is born from such Alias heritage, a timeless design object.\u003c\/p\u003e\n\n\u003ch2\u003eCustom Order\u003c\/h2\u003e\n\u003cp\u003eHighframe\u003c\/p\u003e","brand":"Alias","offers":[{"title":"Powder Coated \/ Mesh","offer_id":51789667893464,"sku":"Alias : Struttura verniciata_rete","price":342.0,"currency_code":"EUR","in_stock":true},{"title":"Polished \/ Mesh","offer_id":51789667926232,"sku":"Alias : Struttura lucidata_rete","price":424.0,"currency_code":"EUR","in_stock":true},{"title":"Chrome \/ Mesh","offer_id":51789667959000,"sku":"Alias : Struttura cromata_rete","price":529.0,"currency_code":"EUR","in_stock":true},{"title":"Powder Coated \/ Mesh (Colour Selection)","offer_id":51789667991768,"sku":"Alias : Struttura verniciata_rete (colour selection)","price":447.0,"currency_code":"EUR","in_stock":true},{"title":"Polished \/ Mesh (Colour Selection)","offer_id":51789668024536,"sku":"Alias : Struttura lucidata_rete (colour selection)","price":529.0,"currency_code":"EUR","in_stock":true},{"title":"Chrome \/ Mesh (Colour Selection)","offer_id":51789668057304,"sku":"Alias : Struttura cromata_rete (colour selection)","price":634.0,"currency_code":"EUR","in_stock":true},{"title":"Powder Coated \/ Fabric Cat. 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