{"product_id":"alias-hub-bookshelf-240-h10","title":"hub bookshelf 240 (H10)","description":"\u003ch2\u003eDesign Philosophy\u003c\/h2\u003e\n\u003cp\u003eHub Bookshelf 240 is a modular bookcase designed collaboratively by Alberto Meda and Francesco Meda (father and son), embodying the minimalist industrial design aesthetic that Alias pursues within a space. Designed so that structural elements themselves create formal beauty, it exerts an architectural presence that captivates the eye without unnecessary ornamentation. The rhythm created by the precise intersection of horizontal and vertical lines elevates the caliber of not only a study but the entire living space to a new dimension.\u003c\/p\u003e\n\n\u003ch2\u003eMaterials and Finishes\u003c\/h2\u003e\n\u003cp\u003eThis bookcase concentrates Alias's core competency in aluminum processing technology, realizing both lightweight construction and structural rigidity simultaneously through extruded aluminum frames and die-cast aluminum joints. Each component is machined and assembled within precise tolerances, completing a smooth and unified surface down to every joint. Shelf materials and frame colors are offered in various finish options, enabling detailed customization to match the tone and manner of your space.\u003c\/p\u003e\n\n\u003ch2\u003eStructure and Function\u003c\/h2\u003e\n\u003cp\u003eThe generous 240cm width is designed to accommodate large art books, objects, and collections with ease while maintaining visual openness. Thanks to the module-based structural system, shelf spacing and arrangement can be freely adjusted, allowing you to balance storage and display according to your lifestyle. It can also be used as wall-mounted storage or as a space-dividing partition, providing exceptional flexibility in both residential and commercial environments.\u003c\/p\u003e\n\n\u003ch2\u003eAlias — The Essence of Italian Industrial Design\u003c\/h2\u003e\n\u003cp\u003eFounded in Bergamo, Italy in 1979, Alias has presented furniture that transcends the boundary between technology and aesthetics, based on unparalleled expertise in aluminum and steel materials. Alberto Meda is a master who fuses engineering thinking with design sensibility, and his collaboration with his son Francesco Meda is a symbolic project that carries forward Alias's spirit of innovation to the next generation. The Hub series is a collection in which this cross-generational vision has come to fruition as a single system.\u003c\/p\u003e\n\n\u003ch2\u003eOrder Information\u003c\/h2\u003e\n\u003cp\u003eThis\u003c\/p\u003e","brand":"Alias","offers":[{"title":"Powder Coated \/ 28 cm","offer_id":51789739032792,"sku":"Alias : Struttura verniciata_28 cm","price":5335.0,"currency_code":"EUR","in_stock":true},{"title":"Metallic \/ 28 cm","offer_id":51789739065560,"sku":"Alias : Struttura metallizzata_28 cm","price":6101.0,"currency_code":"EUR","in_stock":true},{"title":"Powder Coated \/ 38 cm","offer_id":51789739098328,"sku":"Alias : Struttura verniciata_38 cm","price":5691.0,"currency_code":"EUR","in_stock":true},{"title":"Metallic \/ 38 cm","offer_id":51789739131096,"sku":"Alias : Struttura metallizzata_38 cm","price":6457.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6655\/4584\/files\/H10_500X500_9e483d6f-fcb0-4f55-8a0f-3f1fd1659c3a.jpg?v=1780700442","url":"https:\/\/trdst.co\/products\/alias-hub-bookshelf-240-h10","provider":"TRDST GLOBAL","version":"1.0","type":"link"}