{"product_id":"alias-hub-bookshelf-240-h12","title":"hub bookshelf 240 (H12)","description":"\u003ch2\u003eDesign Philosophy\u003c\/h2\u003e\n\u003cp\u003eHub Bookshelf 240 is a modular library system designed together by Alberto Meda and Francesco Meda (father and son), extending Alias's minimalist industrial design aesthetic—pursued for over half a century—into the realm of spatial storage. Designed so that structural elements themselves form sculptural beauty, each shelf draws an architectural horizontal line, imparting order and rhythm to the space. It embodies the essence of Alias design language, revealing presence through the pure beauty of structure alone, excluding ornamentation.\u003c\/p\u003e\n\n\u003ch2\u003eMaterials and Finishes\u003c\/h2\u003e\n\u003cp\u003eHub Bookshelf 240 concentrates Alias's core competency in aluminum processing technology, composed of extruded aluminum profiles and precision die-cast joints, realizing lightweight construction with outstanding structural rigidity. Each joint is meticulously finished by Italian craftsmen, and aluminum's characteristic cool luster and smooth surface complete a contemporary and refined spatial atmosphere. Through various finishing options including lacquer coating and anodizing, it seamlessly harmonizes with residential spaces as well as multipurpose environments such as offices and lounges.\u003c\/p\u003e\n\n\u003ch2\u003eStructure and Function\u003c\/h2\u003e\n\u003cp\u003eThe generous 240cm width maximizes visual continuity when installed along walls, and thanks to its open structure, accessibility from both sides makes it an excellent choice as a space-dividing partition. Shelf heights are adjustable in modular units, allowing flexible configuration according to the size and purpose of stored items such as books, objects, and art pieces. The design that combines minimalist form with practicality is the result of Alberto Meda's distinctive engineering thinking elevated to furniture design.\u003c\/p\u003e\n\n\u003ch2\u003eBrand Heritage\u003c\/h2\u003e\n\u003cp\u003eFounded in Milan in 1979, Alias has presented a new paradigm in Italian design furniture through innovative material exploration centered on aluminum and steel and structural lightweight technology. The technical expertise and aesthetics proven by world-renowned design awards including the Compasso d'Oro are fully reflected in Hub Bookshelf 240. All Alias products are manufactured in Italy's own factories, and materials\u003c\/p\u003e","brand":"Alias","offers":[{"title":"Powder Coated \/ 28 cm","offer_id":51789743882456,"sku":"Alias : Struttura verniciata_28 cm","price":6152.0,"currency_code":"EUR","in_stock":true},{"title":"Metallic \/ 28 cm","offer_id":51789743915224,"sku":"Alias : Struttura metallizzata_28 cm","price":7054.0,"currency_code":"EUR","in_stock":true},{"title":"Powder Coated \/ 38 cm","offer_id":51789743947992,"sku":"Alias : Struttura verniciata_38 cm","price":6566.0,"currency_code":"EUR","in_stock":true},{"title":"Metallic \/ 38 cm","offer_id":51789743980760,"sku":"Alias : Struttura metallizzata_38 cm","price":7469.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6655\/4584\/files\/HUB_500x500_H12.jpg?v=1780700457","url":"https:\/\/trdst.co\/products\/alias-hub-bookshelf-240-h12","provider":"TRDST GLOBAL","version":"1.0","type":"link"}