{"product_id":"memphis-california","title":"CALIFORNIA","description":"\u003ch2\u003eProduct Introduction\u003c\/h2\u003e\n\u003cp\u003e\nMemphis Milano's \u003cstrong\u003eCALIFORNIA\u003c\/strong\u003e is a rug that embodies the essence of the postmodernism design movement. Founded in 1981 by Ettore Sottsass in Milan, Italy, Memphis Milano is a collective that boldly broke away from the strict conventions of existing design and created a turning point in 20th-century design history through bold colors, geometric patterns, and playful formal language.\n\u003c\/p\u003e\n\u003cp\u003e\nDesigned in 1983 by French artist and designer Nathalie Du Pasquier, CALIFORNIA unfolds the spirit of postmodernism on the floor with its free-form shapes and vibrant composition. Crafted entirely from 100% Tibetan wool, each knot is hand-tied using traditional vertical looms, and the texture and density born from the artisan's hands add depth and luxury to any space.\n\u003c\/p\u003e\n\u003cp\u003e\nBeyond a simple floor covering, CALIFORNIA as an artwork defines the character of a space—infusing postmodern vitality into minimalist interiors while serving as a focal point that draws the eye in richly furnished spaces.\n\u003c\/p\u003e\n\u003cp\u003e\nThis product is sourced directly from Europe. It is made to order, and typically requires a lead time of \u003cstrong\u003e10–14 weeks\u003c\/strong\u003e after order confirmation.\n\u003c\/p\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Memphis Milano\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Name:\u003c\/strong\u003e CALIFORNIA\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Carpets \/ Rugs\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigner:\u003c\/strong\u003e Nathalie Du Pasquier (1983)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Tibetan Wool, hand-knotted using traditional vertical looms\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e W 250cm × D 180cm (flat rug, approximately 1cm thick)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduction Method:\u003c\/strong\u003e Hand-Knotted\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLead Time:\u003c\/strong\u003e Made to order — approximately 10–14 weeks\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Memphis","offers":[{"title":"Default Title","offer_id":51785860186328,"sku":"Memphis : CALIFORNIA","price":5230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/6655\/4584\/files\/CALIFORNIA_IMG_4795-copia.jpg?v=1780633518","url":"https:\/\/trdst.co\/products\/memphis-california","provider":"TRDST GLOBAL","version":"1.0","type":"link"}